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Mission statement describes why an organization is operating and thus provides a framework within which strategies are formulated. It describes what the organization does, who all it serves and what makes an organization unique. A mission statement differentiates an organization from others by explaining its broad scope of activities, its products, and technologies it uses to achieve its goals and objectives. What is mission? How is it different from purpose? Discuss the essentials of a mission statement. What a company is currently seeking to do for its customers is often termed the company’s mission. It answers the question “What is the company’s reason for existing?” A mission statement is a statement of the company’s purpose. A mission statement is useful for putting the spotlight on what business a company is presently in and the customer needs it is presently endeavoring to serve. A mission statement deals with the present and answers the question “What is our business